Great software starts at zero. We get you to one.
We partner 1-on-1 with founders and teams to design and build software, from the first idea all the way to a launched product.
Founded by Alec Kretch. A decade shipping products end to end, including OpenClass, acquired by Top Hat.
One partner, from the first idea to launch.
Strategy, design, and full-stack engineering under one roof. Whatever stage you are at, we pick it up and carry it to shipped.
Zero to one
You have an idea. We handle scoping, design, engineering, and launch, then hand you a real product people can use.
Design to build
You have mockups or specs. We engineer them into production software that is fast, tested, and built to last.
Level up a product
New features, better performance, AI capabilities, or rescue work on a codebase that stalled. We bring momentum back.
AI-native builds
LLM-powered products, agents, and content systems. It is our specialty, and our own products prove it.
Products we designed, built, and shipped.
A studio is only as good as what it ships. Here are three, including two of our own that run in production every day.
An autonomous AI platform that runs an entire brand blog on its own.
Content is a grind: every brand needs it, almost nobody has time to do it well. Goblyn plans, writes, publishes, and optimizes a full blog, with a feedback loop tuned for both search rankings and citations inside AI assistants. We built it end to end: multi-tenant architecture, custom domains, subscriptions, and the publishing pipeline behind it all.
goblyn
Reads your site, plans the blog, and runs the writers' room.
↻ A loop, not a pipeline. Tuned for Google and AI answers.
An AI travel planner that turns a destination into a real, bookable trip.
Trip planning means a dozen open tabs and hours of guesswork. MagicTrips builds personalized day-by-day itineraries with maps, bookable activities, and hotels in one place. It is live and generating affiliate revenue, powered by Google Places integration and programmatic SEO content produced at scale.
magictripsYour next magical trip starts here.
DESTINATION
Try Tokyo
DAYS
5
An edtech platform that let educators build better assignments in minutes.
OpenClass helped educators build and generate research-based assignments around their own learning objectives and materials, in minutes instead of hours. Alec founded it and built it over six years, growing it to acquisition by Top Hat in 2025, where he now works as a Staff Software Engineer. This one is the credibility anchor: proof that we do not just ship products, we build ones worth buying.
Get startedWhat's the difference between lists and sets in Python?
Lists are ordered and can contain duplicate values. Sets are unordered and cannot.
Mutability
You work directly with Alec.
Alec is a founder and staff-level software engineer with a decade of experience shipping products end to end. He founded OpenClass, an edtech platform he grew over six years until its acquisition by Top Hat, where he now works as a Staff Software Engineer.
Before that he built iOS products at Dynamic Signal in San Francisco and was the first engineering hire at a Bangkok startup. When you work with to1 Labs, you work directly with Alec. No account managers, no hand-offs.
A clear path from zero to one.
Tell us about it
Share what you are building through the form below. No calls to book, no back and forth. Just the idea, in your words.
Scope and plan
We map the work into fixed milestones with clear pricing, so you know exactly what ships and when before we start.
Build and launch
Regular demos, real progress, and a product in people's hands. We are not done until it is live.
Tell us what you're building.
We read every message and reply within two business days. The more you share, the better we can help.